One of the most important keys to success is attracting and retaining talent.

Research by BCG states that especially highly qualified leaders in younger generations have a 300% preference to work for more sustainable companies.

Two million people apply every year to work at Unilever after it became recognized as a sustainability leader. SAP’s CFO shared that when its culture index goes up by 1%, its profitability increases by 60 million Euros. This is Regenerative Value Creation.